Facebook Marketing Explained - Start your Facebook Empire
You are not new to marketing online. Even if you were, you know that Facebook is a game changer. You know the story about how effective and important social marketing is. You know the value of investing in this type of tool. You also know the difference between selling and interacting with your prospective customers.
Still, you don't want to put your time into something that's obviously going to take a lot of it without knowing, confidently, what steps to take to make it worthwhile. Why bother with Facebook in the first place? Isn't there just going to be another company that comes around to take over from this one?
Why Facebook? Why now and why will it work for you?
IT'S FREE
Let's face it, you cannot ignore this factor. You know that creating a Facebook account for your business is free to you. You know that there's nothing that you HAVE to pay for if you do not want to. You can create a page or even a special group for your business or your customers and there's no cost to doing so.
The fact that there is no charge for this huge of an audience is amazing. Not only does this mean that you can get free marketing, but you are not limited to when you get it, how you get it or how much time you can use it.
Is there any better way to invest in marketing your product or service? Aside from potentially word of mouth advertising, Facebook is one of the best tools to help you to find new customers, more traffic, and better sales for your business. It's free.
THE AUDIENCE IS HUGE
Yes, that's something you may know, too. Of course, there's more to it than that.
Did you know that as of October of 2012, Facebook has more than 1 billion active users? That is not just in general in terms of accounts they have, but in active users every month.
Let's put that into perspective. How many customers do you have in your organization coming back to you at least one time each month? If you want that number to grow, you need to tune into Facebook to make it happen.
Having many users is one thing, but having many people who can interact with your business is different. Of course, this book is designed to appeal to all types of product and service businesses. It is up to you to find out if your ideal customer is on Facebook.
Still, you don't want to put your time into something that's obviously going to take a lot of it without knowing, confidently, what steps to take to make it worthwhile. Why bother with Facebook in the first place? Isn't there just going to be another company that comes around to take over from this one?
Why Facebook? Why now and why will it work for you?
IT'S FREE
Let's face it, you cannot ignore this factor. You know that creating a Facebook account for your business is free to you. You know that there's nothing that you HAVE to pay for if you do not want to. You can create a page or even a special group for your business or your customers and there's no cost to doing so.
The fact that there is no charge for this huge of an audience is amazing. Not only does this mean that you can get free marketing, but you are not limited to when you get it, how you get it or how much time you can use it.
Is there any better way to invest in marketing your product or service? Aside from potentially word of mouth advertising, Facebook is one of the best tools to help you to find new customers, more traffic, and better sales for your business. It's free.
THE AUDIENCE IS HUGE
Yes, that's something you may know, too. Of course, there's more to it than that.
Did you know that as of October of 2012, Facebook has more than 1 billion active users? That is not just in general in terms of accounts they have, but in active users every month.
Let's put that into perspective. How many customers do you have in your organization coming back to you at least one time each month? If you want that number to grow, you need to tune into Facebook to make it happen.
Having many users is one thing, but having many people who can interact with your business is different. Of course, this book is designed to appeal to all types of product and service businesses. It is up to you to find out if your ideal customer is on Facebook.
LOCALIZING YOUR TRAFFIC
Another key reason to use Facebook has to do with where your ideal customer is. In some types of businesses, you do not need 1 billion international users. You just want those that are local to you. You need them to come into your store or physical location, connect with your service business and buy. Facebook can help with that, too.
Another key reason to use Facebook has to do with where your ideal customer is. In some types of businesses, you do not need 1 billion international users. You just want those that are local to you. You need them to come into your store or physical location, connect with your service business and buy. Facebook can help with that, too.
Facebook delivers on the localized advertising option. As you may know, the Internet is an ideal tool for advertising not just to a huge audience but also to a much more localized audience. There are several key ways to use this tool to narrow in on your specific customers.
Though keywords are not the most important component here as it is in other types of Internet marketing methods, you can still tailor your ads to specific groups.
For example, Facebook's advertising tool allows you to target specific users across the country and even around the world. For example, you may want to target people within a 50-mile radius of your physical location. You can do that using the tool. This means you can make ads specific to those who are in the area and can respond. You also do not have to pay for a global audience when you really just need one in your surrounding area.
A good way to look at Facebook in terms of localized traffic is that it works like a red light at the corner of your business's street corner. It stops people long enough to let them consider what you have to offer (at the red light) and encourages them to pull right into your site to learn more.
IT'S A LEVEL PLAYING FIELD
Let's face it. If you are an Internet marketer today and you have the desire to create a place for yourself online, it is going to take time. You've got competition everywhere you look:
• You are competing for ranking in Google and other search engines with hundreds of other sites.
• You are competing in this way even if you have a very specific product or service.
• Paying for keywords is difficult even on a very specific scale because there just is so much competition.
• You are competing with big companies that have millions of dollars to invest in their advertising campaigns. That's not easy to compete against in this realm.
• If you are new, you have a huge amount to learn and, just when you think you are getting the traffic you need, Google steps in and changes things again. That makes it hard for you to make any money much less enough to make the changes Google is now forcing you to make.
Though keywords are not the most important component here as it is in other types of Internet marketing methods, you can still tailor your ads to specific groups.
For example, Facebook's advertising tool allows you to target specific users across the country and even around the world. For example, you may want to target people within a 50-mile radius of your physical location. You can do that using the tool. This means you can make ads specific to those who are in the area and can respond. You also do not have to pay for a global audience when you really just need one in your surrounding area.
A good way to look at Facebook in terms of localized traffic is that it works like a red light at the corner of your business's street corner. It stops people long enough to let them consider what you have to offer (at the red light) and encourages them to pull right into your site to learn more.
IT'S A LEVEL PLAYING FIELD
Let's face it. If you are an Internet marketer today and you have the desire to create a place for yourself online, it is going to take time. You've got competition everywhere you look:
• You are competing for ranking in Google and other search engines with hundreds of other sites.
• You are competing in this way even if you have a very specific product or service.
• Paying for keywords is difficult even on a very specific scale because there just is so much competition.
• You are competing with big companies that have millions of dollars to invest in their advertising campaigns. That's not easy to compete against in this realm.
• If you are new, you have a huge amount to learn and, just when you think you are getting the traffic you need, Google steps in and changes things again. That makes it hard for you to make any money much less enough to make the changes Google is now forcing you to make.
There is a lot of competition, but when it comes to Facebook, there really does not have to be.
Though you may decide to use the Facebook advertising tool to help you to build your business, that's not necessary at first. Rather, you are using a tool designed to help you from the ground up. Facebook doesn't favor one page over the other. You get the priority you deserve.
In other words, you are not going up against the Wal-Mart’s of your industry. You and every other business on Facebook have a level playing ground from which you will get to work. That means there's far less risk for you in getting started and being successful.
LOOK AT THE NUMBERS
If you are still looking for reasons why this should be where you are putting your marketing dollars (or more likely your marketing time,) consider the following statistics released by Investopedia recently about Facebook in terms of how it has grown. Can you really afford not to get your business onto the site?
• Facebook has 552 million active users EACH DAY
• The site has 1 billion active users EACH MONTH
• 81 percent of those who use the site are from outside the United States and Canada (which is fantastic news for those marketing to an international audience)
• 543 million people use Facebook EVERY DAY from their mobile device
• The average user of the site spends more than 11 HOURS each month on the site.
• That equates to one out of every eight minutes spent online being
ON FACEBOOK
• 93 percent of adults in the United States are on FACEBOOK
• Facebook is the American adults FAVORITE social site to sign in to
• The top ways to share information on the Internet are through email and Facebook - if you have something to share without a newsletter following, you need Facebook to do it.
Though you may decide to use the Facebook advertising tool to help you to build your business, that's not necessary at first. Rather, you are using a tool designed to help you from the ground up. Facebook doesn't favor one page over the other. You get the priority you deserve.
In other words, you are not going up against the Wal-Mart’s of your industry. You and every other business on Facebook have a level playing ground from which you will get to work. That means there's far less risk for you in getting started and being successful.
LOOK AT THE NUMBERS
If you are still looking for reasons why this should be where you are putting your marketing dollars (or more likely your marketing time,) consider the following statistics released by Investopedia recently about Facebook in terms of how it has grown. Can you really afford not to get your business onto the site?
• Facebook has 552 million active users EACH DAY
• The site has 1 billion active users EACH MONTH
• 81 percent of those who use the site are from outside the United States and Canada (which is fantastic news for those marketing to an international audience)
• 543 million people use Facebook EVERY DAY from their mobile device
• The average user of the site spends more than 11 HOURS each month on the site.
• That equates to one out of every eight minutes spent online being
ON FACEBOOK
• 93 percent of adults in the United States are on FACEBOOK
• Facebook is the American adults FAVORITE social site to sign in to
• The top ways to share information on the Internet are through email and Facebook - if you have something to share without a newsletter following, you need Facebook to do it.
And, there's more.
According to the site, more than half of all small businesses use Facebook and say it is beneficial to their business and works as a highly effective marketing tool.
The number of businesses using the site for marketing is increasing. In fact, those using the site for marketing purposes report that it is critical to their business. The number of people reporting this critical factor has risen by 83 percent in just the last two years.
• In business-to-consumer types of businesses, 67 percent of organizations report they have had success in acquiring customers through Facebook.
• In business-to-business companies, 41 percent say they've been able to acquire customers from Facebook.
According to the site, more than half of all small businesses use Facebook and say it is beneficial to their business and works as a highly effective marketing tool.
The number of businesses using the site for marketing is increasing. In fact, those using the site for marketing purposes report that it is critical to their business. The number of people reporting this critical factor has risen by 83 percent in just the last two years.
• In business-to-consumer types of businesses, 67 percent of organizations report they have had success in acquiring customers through Facebook.
• In business-to-business companies, 41 percent say they've been able to acquire customers from Facebook.
Taking all of this into consideration, the question remains. Can you really be without Facebook for your needs? No matter the type of business or product that you have to offer, it is best to turn to Facebook as a component of your marketing plan.
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