Placing Facebook Ads - They are Worthwhile and Can be Very Lucrative
In today's social media world, businesses have dozens of ways to advertise. From blogs to using Twitter, you do have options. Many of these options are free. However, some companies benefit from paid advertising.
You may have heard of a little program called Google Adwords. You may be enrolled in similar programs with other organizations. Facebook offers something similar that you may want to consider.
Before going into that detail, though, keep in mind that you never have to spend a penny on Facebook to market your business. You can get all of the benefits you are looking for - from increased customers to bigger sales - without spending anything on this marketing platform.
However, you may want to look a little further and actually consider the options of using paid advertising on the site. This is the only chapter of this book we'll use to recommend this option - everything else is about how to do use Facebook to market your business or product without any actual investment. Nevertheless, this is an important tool to consider.
YOU'VE GOT OPTIONS
There is no doubt that you do have options to choose from when considering where to put your advertising dollars. You may be considering and using Google Adwords or Google Display Network, for example. Other options include mobile advertising and LinkedIn ads. No matter how much you avoid it, though, Facebook Advertising is one of the key components you need to consider if you want to do well in this market.
There's no doubt about it - Google Adwords is still a powerful and growing tool. Yet, if you are going to use Facebook as an advertising tool, you may want to consider the value of using their paid advertising as well.
Let's break down the benefits of each to determine which one may fit your site the best. You may want to use both, of course.
AD SPACE IS DIFFERENT
One of the key concerns many people have is the amount of space they get. Display websites, like that of Facebook, is very different than search network advertising. There is a significant difference in these two advertising methods and you should consider which one works better for your type of business or product.
Keep in mind that social networking advertising is more visually impactful. That is, people can see more and respond to it. Some people have grown so accustomed to simply scrolling down the search engine results page to get to the information they want, they rarely see the search engine details any longer.
CONSIDER THE ENVIRONMENT ITSELF
Which method is right for you? If you are a regular person who is looking for something specific. You go to Google and type in what you are looking for in the search engine. You scroll down the results and find what you are looking for. With Google Adwords, the goal is to advertise to people who already know what they are looking for and, thus, are typing it into the search engines directly. That's easy enough to understand.
On the other hand, Facebook ads offer something different. Rather than showing them to people typing in items into a search box (who already know what they are looking for) this site shows the ads to people who may be interested in it, but have not specifically stated they are.
The details in a user's profile help to determine who will see which ads. Factors like the following contribute to the process:
• Where they live
• Their age range
• Their religious and political views
• Their affiliations on the site
You may have heard of a little program called Google Adwords. You may be enrolled in similar programs with other organizations. Facebook offers something similar that you may want to consider.
Before going into that detail, though, keep in mind that you never have to spend a penny on Facebook to market your business. You can get all of the benefits you are looking for - from increased customers to bigger sales - without spending anything on this marketing platform.
However, you may want to look a little further and actually consider the options of using paid advertising on the site. This is the only chapter of this book we'll use to recommend this option - everything else is about how to do use Facebook to market your business or product without any actual investment. Nevertheless, this is an important tool to consider.
YOU'VE GOT OPTIONS
There is no doubt that you do have options to choose from when considering where to put your advertising dollars. You may be considering and using Google Adwords or Google Display Network, for example. Other options include mobile advertising and LinkedIn ads. No matter how much you avoid it, though, Facebook Advertising is one of the key components you need to consider if you want to do well in this market.
There's no doubt about it - Google Adwords is still a powerful and growing tool. Yet, if you are going to use Facebook as an advertising tool, you may want to consider the value of using their paid advertising as well.
Let's break down the benefits of each to determine which one may fit your site the best. You may want to use both, of course.
AD SPACE IS DIFFERENT
One of the key concerns many people have is the amount of space they get. Display websites, like that of Facebook, is very different than search network advertising. There is a significant difference in these two advertising methods and you should consider which one works better for your type of business or product.
Keep in mind that social networking advertising is more visually impactful. That is, people can see more and respond to it. Some people have grown so accustomed to simply scrolling down the search engine results page to get to the information they want, they rarely see the search engine details any longer.
CONSIDER THE ENVIRONMENT ITSELF
Which method is right for you? If you are a regular person who is looking for something specific. You go to Google and type in what you are looking for in the search engine. You scroll down the results and find what you are looking for. With Google Adwords, the goal is to advertise to people who already know what they are looking for and, thus, are typing it into the search engines directly. That's easy enough to understand.
On the other hand, Facebook ads offer something different. Rather than showing them to people typing in items into a search box (who already know what they are looking for) this site shows the ads to people who may be interested in it, but have not specifically stated they are.
The details in a user's profile help to determine who will see which ads. Factors like the following contribute to the process:
• Where they live
• Their age range
• Their religious and political views
• Their affiliations on the site
This list can go on and on. In short, based on what they post in their messages and put into their Facebook profile determines the type of ads the average Facebook user is going to see.
You are advertising to an audience that may not know they want what you have to offer, but could be your ideal customer. They just don't know it yet.
THE TARGETING METHOD
Of course, this means that the ads you apply in these networks is going to be different. You likely know that the use of Google Adwords is based primarily on factors such as keywords. Based on what the user puts into the search box, that's what's going to pop up in the search engine results page for their consideration.
The Google Adwords display network ads are slightly different. These allow you to target users in a different way - based on what they are interested in. This data is collected by the company from the user's previous searches in the search engines.
Retargeting
One thing to bring up is retargeting, something that you can use on Google Adwords Remarketing platform. Here, you are able to create customized ads that allow you to bring back customers to your site that have already been there.
For example, a visitor comes to your site. This is cached in their browser. The user browses through other websites similar to your own. You can create an ad targeted right at that user. This allows them to be retargeted to come back to your site. Sounds like a good idea and it can be if the product and service are right for it.
What about Facebook's options? On Facebook, the ads show up when the customer visits their page and moves through the site. These ads are all focused specifically on the user's profile and other factors are used. There is some limitation, though. Since Facebook ads rely on the information contained in profiles, it may be out of date, not filled in or not accurate in some ways.
Keep in mind, all ads in both of these networks can be pinpointed to a specific geographic location. This means you can bring in your local market to this search and pinpoint the specific location of your customers without flaw.
You are advertising to an audience that may not know they want what you have to offer, but could be your ideal customer. They just don't know it yet.
THE TARGETING METHOD
Of course, this means that the ads you apply in these networks is going to be different. You likely know that the use of Google Adwords is based primarily on factors such as keywords. Based on what the user puts into the search box, that's what's going to pop up in the search engine results page for their consideration.
The Google Adwords display network ads are slightly different. These allow you to target users in a different way - based on what they are interested in. This data is collected by the company from the user's previous searches in the search engines.
Retargeting
One thing to bring up is retargeting, something that you can use on Google Adwords Remarketing platform. Here, you are able to create customized ads that allow you to bring back customers to your site that have already been there.
For example, a visitor comes to your site. This is cached in their browser. The user browses through other websites similar to your own. You can create an ad targeted right at that user. This allows them to be retargeted to come back to your site. Sounds like a good idea and it can be if the product and service are right for it.
What about Facebook's options? On Facebook, the ads show up when the customer visits their page and moves through the site. These ads are all focused specifically on the user's profile and other factors are used. There is some limitation, though. Since Facebook ads rely on the information contained in profiles, it may be out of date, not filled in or not accurate in some ways.
Keep in mind, all ads in both of these networks can be pinpointed to a specific geographic location. This means you can bring in your local market to this search and pinpoint the specific location of your customers without flaw.
WHAT ABOUT YOUR GOALS?
Whether or not you use Facebook, Google, something else, or a combination of options, you cannot choose one option over the other until you carefully consider your goals.
You also have to develop a strategy for both long term and short term goals. Every advertising campaign needs to have a goal what it will achieve and how to make it possible to sell a product or service. Here are a few things to consider first.
• Are you promoting a sale or limited-time offer that you wish for your customer base to know about?
• Are you aiming for a long-term goal of building traffic to your site or better sales year-after-year?
• Are you looking to sell something specific - such as a specific product or service - that may or may not be your sole product offering?
• Are you planning to increase your brand awareness and, therefore, are less interested in specific product sale ads?
Whether or not you use Facebook, Google, something else, or a combination of options, you cannot choose one option over the other until you carefully consider your goals.
You also have to develop a strategy for both long term and short term goals. Every advertising campaign needs to have a goal what it will achieve and how to make it possible to sell a product or service. Here are a few things to consider first.
• Are you promoting a sale or limited-time offer that you wish for your customer base to know about?
• Are you aiming for a long-term goal of building traffic to your site or better sales year-after-year?
• Are you looking to sell something specific - such as a specific product or service - that may or may not be your sole product offering?
• Are you planning to increase your brand awareness and, therefore, are less interested in specific product sale ads?
Once you know this, you can then choose the scope of your advertising venue a bit more clearly. Here's a breakdown of what you may want to consider.
USE GOOGLE ADWORDS FOR...
Google Adwords is ideal when you are trying to sell something specific. If people are going to need what you have to offer and will be typing it into Google to find it, this program works best.
People want specific solutions when they search on Google for this. Your best bet is to put more money into those specific product or oriented customers in this manner.
Adwords is also ideal when you want a specific conversion rate, have a short-term goal in mind or you are looking for a fast way (even though it may be more expensive) to advertise to a direct customer.
USE FACEBOOK FOR...
Facebook is ideal for those long-term goals. It is ideal for situations where you want to build more visibility of your brand, image, product, or service. If you want to build a long-term relationship with your customer base and add to that base through solid brand awareness, Facebook is the best place for you to do just that.
Keep in mind that long-term marketing goals like this do take time. That's acceptable and often expected. Yet, there is no better way to get the loyalty of customers than through using social media sights like this to build brand awareness.
You can use Facebook advertising for short-term goals. Plenty of companies run specials and discounts in this way and it works very well.
However, if you are just targeting those who have a specific need for what you have to offer, it is best to focus on search engine directed ads.
Here are some examples.
• A big retailer like Amazon.com can use Facebook to lure in customers to their site-wide sale or promotional offers, because they are attracting people who may not be looking for something specific, but who will benefit from the promotion by learning about it and taking advantage.
• If you are selling a specific part for a specific car, using Google Adwords is ideal because most of the time, people who will buy this product are going to look specifically for it in Google's search engines.
• If you are selling a service, such as a real estate agent or insurance agent, it is ideal to use Facebook to build your brand awareness and to develop a following so people can learn about you for their long-term and short-term needs.
USE GOOGLE ADWORDS FOR...
Google Adwords is ideal when you are trying to sell something specific. If people are going to need what you have to offer and will be typing it into Google to find it, this program works best.
People want specific solutions when they search on Google for this. Your best bet is to put more money into those specific product or oriented customers in this manner.
Adwords is also ideal when you want a specific conversion rate, have a short-term goal in mind or you are looking for a fast way (even though it may be more expensive) to advertise to a direct customer.
USE FACEBOOK FOR...
Facebook is ideal for those long-term goals. It is ideal for situations where you want to build more visibility of your brand, image, product, or service. If you want to build a long-term relationship with your customer base and add to that base through solid brand awareness, Facebook is the best place for you to do just that.
Keep in mind that long-term marketing goals like this do take time. That's acceptable and often expected. Yet, there is no better way to get the loyalty of customers than through using social media sights like this to build brand awareness.
You can use Facebook advertising for short-term goals. Plenty of companies run specials and discounts in this way and it works very well.
However, if you are just targeting those who have a specific need for what you have to offer, it is best to focus on search engine directed ads.
Here are some examples.
• A big retailer like Amazon.com can use Facebook to lure in customers to their site-wide sale or promotional offers, because they are attracting people who may not be looking for something specific, but who will benefit from the promotion by learning about it and taking advantage.
• If you are selling a specific part for a specific car, using Google Adwords is ideal because most of the time, people who will buy this product are going to look specifically for it in Google's search engines.
• If you are selling a service, such as a real estate agent or insurance agent, it is ideal to use Facebook to build your brand awareness and to develop a following so people can learn about you for their long-term and short-term needs.
What's the right way to market your business? Only you can make that decision but ultimately using Facebook advertising for a long-term goal is a good idea.
In most situations, it is necessary to consider your marketing campaign as both a long-term and short-term plan. With that being said, many companies are integrating both methods into their advertising methods. Doing so could mean a bigger return on your investment, as well as better use of both your sales and service oriented immediate conversion needs.
What’s right for you? Let's assume that you are ready to start a Facebook page to find out what this platform can do for you.
http://nomoretimeclock.com/index.php/2017/04/01/placing-facebook-ads-they-are-worthwhile-and-can-be-lucrative/
In most situations, it is necessary to consider your marketing campaign as both a long-term and short-term plan. With that being said, many companies are integrating both methods into their advertising methods. Doing so could mean a bigger return on your investment, as well as better use of both your sales and service oriented immediate conversion needs.
What’s right for you? Let's assume that you are ready to start a Facebook page to find out what this platform can do for you.
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